Lake Geneva Real Estate Market Shifts Drastically

      The market share break down for real estate in the Lake Geneva area has shifted drastically over the past 10 years.  Top player Keefe Real Estate sold out to Compass, based in New York and has seen sales plunge as a result.

     For the first quarter of 2012, Keefe had a market share of 53.93% of the sales in Walworth County.  For 2022, this fell to only 22.24%.  Rival Shorewest Realtors saw their market share fall from 13.14% to 5.61% while new comers Geneva Lakefront Realty and @Property muscled in at 20.21% and 7.52% respectively.

     The change in technology and the ease of individuals to find homes on their own has lessened the stranglehold that large real estate companies used to have.  Now, market share goes to the nimble, smaller firms that show they can compete on a personal level and react to market changes more swiftly than corporate controlled companies.

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